In carica...
Paolo Barichella
Un nuovo modo di gustare il gelato
Design means to shape a demand
CioccolatItaliani has chosen to entrust the guidelines, content and values of the design professional with expertise on the Food Design in the market. Curator of product concepts, philosophy and communication of the draft CioccolatItaliani, and Paul Barichella, opinion leaders, international reference in terms of food design, a field that has theorized and disseminated. With Paul CioccolatItaliani shares the meaning of the word “design” is only “project” whose yardsticks are first usability and effectiveness. The design, to be good, as to a nice styling is the secret of success of a product whose value is measured in consumption that the same experiences during its life cycle. To concept CioccolatItaliani Paolo Barichella has devoted all his experience, creating usable and effective solutions (such as slate dedicated to the tasting tray of ice cream), but at the same time pleasantly current, elegant and appropriate for the consumer.