In carica...
allestimenti
banco
particolare dello shop di Milano
Atmosphere and environment/room
The exclusive and unpublished format Cioccolatitaliani been studied in detail by Costa Group has been able to interpret the brand values (taste, authenticity, origin, italianity, transparency), creating a space in which the product is the hero absolute. In stores in Milan every choice of furniture was made in order to enhance the communication needs of the brand: shades predominate hot due to raw material “chocolate”, natural materials like wood flooring stoneware, the rough stone which is the counter, the white tiles of the laboratories, the untreated wood tables and chairs designed by the original Franco Costa specially Cioccolatitaliani. True innovation of this store is having a laboratory that occupies most of the surface of the room. The motto “we do it in front of everyone” who reads in the window is not only a spirit but found a way to live and to interpret the new requirements, to dialogue and render transparent to the customer every step of processing the product. If we talk about ice cream is a laboratory where the views are manipulated fruit and chocolate in front of the customer when it comes to chocolate, the center of the room stands a real “vault” high 4 meters, which contains precious chocolate bars; if we speak of flour, bread and croissants These are baked directly in another laboratory on sight, but if we talk about wine tasting, two fountains flowing of the melted chocolate to garnish cakes and ice cream. It’s show cooking at its best, thanks to a careful use of mirrors and positioning of the laboratories in the window, the work of pastry is visible from the outside. The counter, essential lines and sleek towers at the entrance of the premises and consists of a frozen zone, characterized by 20 carapins and two fountains from which flows the melted chocolate, a window for the display of products and an area cafeteria. The decision to conceal the ice cream in carapin, as well as to protect the quality , makes fascinating experience of consumption, connoting the old memories.
Designing and making furniture: Costa Group, Massimiliano Faggioni and Franco Costa.